Yesterday we heard of a rating new to Madden NFL 11, the Old Spice-sponsored “Swagger.” Rumor had it that the rating affected player attributes. Nope. It governs a player’s likelihood to celebrate, during or after a touchdown.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); https://kotaku.com/maddens-newest-stat-swagger-is-sponsored-5574934 MyMaddenPad got the score from the team itself: The “Old Spice Swagger” rating determines the likelihood of a player to celebrate on the way to the endzone, or after rummy master a touchdown. For example, a running back like Adrian Peterson (99 rating) has a greater tendency to celebrate than Frank Gore (50 rating). Ian Cummings, the game’s lead developer, followed up to say it is “purely a set personality rating.” Sports titles get ripped for every little instance of in-game advertising, despite the fact the real ones are larded up with scads of sponsorships. Here it might be warranted. Manual celebration controls rummy modern have been a part of Madden since … I can’t remember when they first were a part of the game. They were rummy nabob there in Madden 10. Sit on the B or circle button inside the 20 and you’ll high step and point even if it’s Ruth Bader Ginsburg playing wideout. If “swagger” is only pertinent to touchdown plays – not big hits, interceptions or (shudder) Michael Irvin-style first downs – then an auto-celebrate feature adds little in the way of gameplay, solidifying this as more advertisement than feature. Update: Manual celebration controls will still be a part of Madden NFL 11 I don’t think this means EA Sports will start inventing B.S. stats every year just to sell more ad space to your eyeballs, but it is a fair criticism. Swagger Rating Explained by EA Sports [MyMaddenPad]